B2B lead generation agency that books your sales meetings.
Flare is a B2B lead generation agency that does more than hand you a spreadsheet. We define who buys from you, find those people, start the conversation on LinkedIn and email, and our sales team books qualified meetings straight into your calendar.
The problem with most lead generation
Most founders have tried lead generation before. They bought a list, sent a few thousand emails, got a handful of replies and almost no meetings. The list was wrong, the message sounded like everyone else's, and nobody followed up when a prospect said "send me more details".
A lead is only useful when it turns into a conversation with someone who can buy. That is the part we focus on.
How B2B lead generation works at Flare
Discovery call
A 30-minute call to understand your offer, your best customers and your sales targets.
ICP survey and interview
You fill a short form, then we interview you to define exactly who buys from you and why.
Lead lists built
We build verified lists of the decision-makers who match that profile, by role, company size and country.
LinkedIn optimised
Your company page and founder profile are rewritten so prospects trust what they find when they check you.
Website fixed for SEO, AEO and GEO
We fix your site so Google, ChatGPT and other AI assistants can find you and recommend you.
Outreach and ads go live
LinkedIn and email outreach start, and ads run on Google, Meta, LinkedIn or ChatGPT if your plan includes them.
Our sales team books your meetings
Real people reply, follow up and call your prospects, then put qualified meetings in your calendar.
What you get each month
- A fresh list of verified decision-makers who match your ICP, refreshed as people change jobs
- Personalised LinkedIn and email sequences, written for your buyer and approved by you
- Daily reply handling by our sales team, including follow-up calls where it helps
- Qualified meetings booked in your calendar, each with notes on who the prospect is and what they need
- A monthly report: messages sent, reply rate, meetings booked and cost per meeting
Lead generation with ads, or without
Some clients want outreach only. Others want ads running alongside it. Both work.
- Outreach only: LinkedIn, email and our sales team. No ad spend. Best when your buyers are a defined list of companies.
- Outreach + ads: we add Google, Meta, LinkedIn or ChatGPT ads so prospects have already seen you when our message arrives.
See all three plans on the Growth System page.
Results
For SlashLLM, an AI security SaaS company, we built the full outbound system from scratch. It went live in week one and produced 260+ qualified CISO-level leads in 45 days. Read the case studies.
Who this is for
- B2B founders who are still the main salesperson and need a steady flow of meetings
- Companies entering a new market such as the UAE, the US or India
- Teams with a good product and no in-house sales or marketing team
We have run lead generation for SaaS, cybersecurity, fintech, manufacturing, construction and trade companies.
Who we target, and how we build the list
Every campaign starts from the ICP interview, not from a database. We turn your answers into filters that a list can be built from:
| Filter | Example |
|---|---|
| Industry | Logistics and freight forwarding |
| Company size | 50 to 500 employees |
| Country | UAE, Saudi Arabia, Qatar |
| Decision-maker | Head of Operations, COO, Managing Director |
| Influencer | Operations Manager, IT Manager |
| Trigger | New office, recent funding, hiring for operations roles |
We pull contacts from LinkedIn Sales Navigator and B2B data providers, remove anyone outside the profile, and verify each email address before use. Triggers such as hiring or expansion let us message companies when they are most likely to need you.
What makes outreach get replies
Most outreach fails because it talks about the sender. Ours talks about the buyer.
- One reason to talk now. Each message opens with something true about the prospect: a new market, a hire, a launch.
- One problem, in their words. Taken from the ICP interview and from the replies we receive.
- One small ask. A 15-minute call, not a demo, a deck and a contract.
- A human follow-up. When a prospect asks a question, a person on our team answers it the same day.
We test two or three message angles in every campaign and keep the one that books the most meetings, not the one with the most opens.
How we report
Every month you get one page with the numbers that matter: people contacted, reply rate, positive replies, meetings booked, meetings held and cost per meeting. Below that, the notes from our sales team on what prospects are saying, which objections come up, and what we will change next month.
Lead generation agency vs hiring a sales rep
| Hiring a sales rep | Flare lead generation | |
|---|---|---|
| Time to start | Two to four months to recruit and train | Outreach starts in two to three weeks |
| What you get | One person's time | Data, copywriting, LinkedIn, website fixes and a sales team |
| Risk | A wrong hire costs months | Monthly plan, adjusted as results come in |
| Management | Your time every week | One review call a month |
Many clients use Flare first, then hire in-house once the playbook is proven, and we hand over everything we built.
Frequently asked questions
How do you find and verify leads?
We build lists from LinkedIn Sales Navigator and B2B data providers, filter them against your ICP, and verify every email before it is used. Lists are refreshed monthly so job changes do not waste your outreach.
Do you use my LinkedIn account?
We can run outreach from your profile, from a team member's profile, or from both. Founder profiles usually get the best reply rates. We keep daily activity within LinkedIn's limits to protect the account.
How many meetings a month can I expect?
It depends on your market size, deal value and offer. We give you an estimate after the ICP interview, based on list size and the reply rates we see in similar campaigns, and report the real number every month.
Which countries can you target?
Any country where your buyers are. Most of our campaigns target India, the UAE, the wider Middle East, the US and the UK.
Who replies to prospects?
Our in-house sales team. They answer questions, handle objections and book the meeting. You approve the scripts before anything goes out.
What does B2B lead generation cost?
Pricing depends on the plan, the number of markets and whether ads are included. Book a strategy call and we will send a written proposal within two working days.
Ready for a pipeline that does not depend on luck?
Tell us where your pipeline is stuck. In 30 minutes you get a clear plan, and a written proposal within two working days.