App install campaigns for Android and iOS.
Installs are easy to buy. Active users are not. We run app install campaigns on Google and Meta that are judged on sign-ups, first actions and revenue, not just downloads.
How we run app campaigns
- Tracking: an attribution tool and in-app events such as sign-up, first transaction and subscription.
- Store listing: screenshots, title and description improved to convert store visitors.
- Creative: short videos and images tested in batches.
- Optimise for value: campaigns bid on in-app events, not just installs.
- Report by cohort: what users from each campaign did in their first 7 and 30 days.
Experience
Flare has run app install acquisition across Android and iOS for a fintech lending and investing app, and we work with consumer apps in astrology and finance.
Frequently asked questions
Do you run campaigns on both Android and iOS?
Yes, through Google App Campaigns and Meta app ads, with separate tracking for each platform.
How do you measure app campaigns?
By cost per install and, more importantly, cost per sign-up, first transaction or subscription, reported by cohort.
Can you improve our app store listing?
Yes. Better screenshots, titles and descriptions lift the share of store visitors who install.
Ready for a pipeline that does not depend on luck?
Tell us where your pipeline is stuck. In 30 minutes you get a clear plan, and a written proposal within two working days.