Paid ads that bring leads and sales, not just clicks.
We run Google, Meta, LinkedIn and ChatGPT ads for B2B companies and consumer brands. Every campaign is planned around one number, cost per qualified lead or cost per sale, and connected to the landing page and follow-up that turn clicks into revenue.
Which ad platform fits which goal
| Platform | Best for | Typical use |
|---|---|---|
| Google Ads | Capturing people already searching for what you sell | Search ads for high-intent phrases, retargeting |
| Meta Ads | Consumer brands and broad B2B audiences | Product launches, lead forms, retargeting with video |
| LinkedIn Ads | Reaching B2B buyers by job title and company | Lead gen forms, account-based campaigns |
| ChatGPT Ads | Being present where buyers ask AI for recommendations | Early-mover visibility in AI conversations |
| App install campaigns | Consumer apps on Android and iOS | Google App Campaigns, Meta app ads |
Most clients start with one or two platforms and add more once costs are proven.
How we run paid ads
- Tracking first. Conversion tracking, CRM link-up and a clear definition of a qualified lead or sale.
- Offer and landing page. An offer worth clicking and a page built to convert it.
- Launch small. Two or three audiences and messages per platform.
- Optimise weekly. Cut what does not convert, move budget to what does.
- Report on revenue. Cost per qualified lead, cost per sale and return on ad spend.
Ads inside the Growth System
For B2B clients, ads usually run alongside outreach. Prospects see your ad, then get a message from our team, then see a retargeting ad with a case study. Each touch makes the next one more likely to work. See the Outreach + Ads plan.
Ads for B2B and for consumer brands
B2B companies usually run fewer, tighter campaigns: search ads on high-intent phrases, LinkedIn ads to target accounts, and retargeting with case studies. Success is measured in qualified leads and meetings.
Consumer brands run more creative and broader audiences on Meta and Google, with success measured in purchases, return on ad spend and repeat customers.
Why ads stop working, and what we check
- Tracking is broken, so the platform optimises for the wrong thing.
- The landing page does not match the ad.
- The offer is not strong enough to act on.
- Creative has gone stale and needs refreshing.
- Budget is spread across too many campaigns to learn.
We check these five before we recommend spending more.
Frequently asked questions
Which ad platform is best for B2B?
LinkedIn for targeting by job title, Google for buyers already searching, and Meta for broad, low-cost reach and retargeting. Most B2B plans use two of the three.
What is the minimum ad budget?
It depends on the platform and market. We recommend a test budget that can produce enough clicks to learn from in four weeks, and we set this out in the proposal before you spend anything.
Who owns the ad accounts?
You do. We work inside ad accounts registered to your business, so all data and history stay with you.
How do you measure results?
By cost per qualified lead, cost per sale and return on ad spend, tracked from the ad to your CRM, not by clicks or impressions alone.
Do you create the ads?
Yes. Our team writes the copy and produces the images and short videos for each campaign.
Ready for a pipeline that does not depend on luck?
Tell us where your pipeline is stuck. In 30 minutes you get a clear plan, and a written proposal within two working days.